the rogue walletTM |
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a scientific, stylish solution |
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When Michael Lyons visited his local chiropractor with severe lower back pain three years ago, he didn’t expect the medical advice he was given: “Lose your wallet” his chiropractor told him. The doctor explained that sitting on a solid inch of plastic, leather and paper over the years had contributed to his patient’s back problems. Skeptical at first, Lyons took his doctor’s advice. After a week of sitting without a wallet in his back pocket, his lower back pain disappeared. But then a new problem arose - he still needed a way to carry his license, currency and business cards around. Lyons looked at the wallets currently available and didn’t like any of them. So he made one of his own. After reviewing some 200 wallet patents, Lyons realized that every design was based on a traditional rectangular or square shape. He decided to try something else, and after testing various materials and different angles, he developed an ultra-thin, curved design that matched the contour of a pant’s front pocket. Lyons took his “front-pocket wallet” prototype back to his chiropractor for advice. Lyons knew he had hit upon something big when his doctor immediately ordered a large number of wallets to sell to his clients. Based upon this feedback the Rogue Wallet Company was started. “While its shape is unique, it’s real attribute is that it creates comfort by eliminating the ergonomic problems caused by sitting on a traditional wallet” claims Lyons. The Rogue Wallet is now available in full grain leather (options of black or brown) and alligator (brown), but other thinner materials are also being researched, including tent canvas, racing sails and bulletproof fibers.
All content copyright 2007 by Michael Lyons. |
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